It has always been the intention of Overland to ensure that we are represented in all provinces. Over the years, independent liquor stores have joined our family, benefiting from our experience of bulk buying power, products and services, thus, creating a national footprint for all Overland Liquor stores. To date, our franchise consists of 285 stores and employing over 1000 people nationwide.
Our preferred franchise store, is one that is owner run, ensuring full involvement of the owner, which is a recipe for success leading to profitability in the business and sustainability in the market place.
The Overland Liquors is a full member of FASA (Franchising Association of South Africa) which is to the benefit of not only the franchisor, but the franchisee as well, adhering to all consumer protection laws.
THE OVERLAND LIQUORS FRANCHISE STRIVES FOR THE FOLLOWING:
Overland has a very active website, Facebook and Twitter account, which gets updated daily.
We presently have 285 stores represented in all provinces. There are 200 Overland stores, 55 Liquor Zone stores and 30 Spot-On stores, with expansion plans to grow this footprint, as well as cross-border representation.
We take into consideration, the size of the allocated area and the population of the area when deciding to add an additional store in the area. Careful consideration is given from past and present experience as well as a population study, to determine the viability of an additional Overland store in a given town.
When taking on an existing store and turning same into a franchise, we do not expect a total revamp. We only expect the owner to upgrade to the image that conforms to the franchise, with areas such as:
Your relationship with suppliers does not change. Present deals are improved. Same representatives will still call on your stores and you will still receive regional deals that are put in place although you are recognised as a national account.
The franchisor will also offer you legal assistance with specific reference to:
It is essential that you have the following available:
We have in-house category management team that assist you at your store with shelve layouts, planograms and category management according to your rate of sale.
We presently have an agreement with all the financial institutions with specific reference to ABSA, FNB, Nedbank, Standard Bank, Capitec, EFTPOS on:
The franchisor has preferential deals with G4S and SBV to daily pick-ups at all stores. This would include 6 pick-ups per week Monday to Saturday. This is to ensure optimal safety of cash management within the store.
We also have deals on Deposita and CIT Services.
All Overland, Liquor Zone and Spot-On names are registered trademarks and belongs to Galactic Deals and Sentrade respectively.
Setting up a store from scratch will cost a potential franchisee approximately R7 500 per square meter, including VAT.
The optimal recommended size is between 250 square meters to 400 square meters, depending on trading densities for recommended areas.
The franchise would consist out of the following costs:
Being part of Overland does not prevent you from buying from other channels – although we prefer you to use our channel (as we believe it to be the best)-nobody loses their independence and can still use other channels.
Members administer and pay their accounts with suppliers.
Overland assists in the linking of your existing accounts or opening accounts with suppliers.
- Existing outlets
- Completion of application form;
- Approval and linking of accounts;
- Signage, uniforms and opening;
- Once off Joining fee which include basic outside signage, with a small contribution from the franchisee;
- Monthly advertising fee which includes free pamphlets, promotional material, press advertising etc…
- Monthly franchise fee.
- We also support you in;
- Securing of premises-leasing;
- Liquor license application;
- Acquisition of equipment.