The Overland Liquors Franchise concept was launched in 2002. Our franchise consists mostly of owner-run stores as this ensures the profitability of the store.

The concept of the Overland Liquors Franchise enables the smaller business to compete with their competitors. With the right management and dedication the store can become a major Liquor Store within their area.

Franchising has shown our customers and suppliers that we are a reputable brand.It created brand loyalty throughout the franchisees and it has given individual liquor stores the opportunity to benefit from bulk buying and national advertising.

It has given individual stores access to a wealth of knowledge and experience in the liquor trade. Our franchise has increased our franchisees’ profit. Overland Liquor / Liquor Zone / Spot On does an annual turnover in excess of R3 billion in the liquor trade.

This figure will keep growing due to new franchisees joining increasing our buying power.