OVERLAND LIQUORS FRANCHISE
The Overland Liquors Franchise concept was launched in 2002. Our franchise consists mostly of owner-run stores as this ensures the profitability of the store.
The concept of the Overland Liquors Franchise enables the smaller business to compete with their competitors. With the right management and dedication the store can become a major Liquor Store within their area.
Franchising has shown our customers and suppliers that we are a reputable brand.It created brand loyalty throughout the franchisees and it has given individual liquor stores the opportunity to benefit from bulk buying and national advertising.
It has given individual stores access to a wealth of knowledge and experience in the liquor trade. Our franchise has increased our franchisees’ profit. Overland Liquor / Liquor Zone / Spot On does an annual turnover in excess of R3 billion in the liquor trade.
This figure will keep growing due to new franchisees joining increasing our buying power.
CEO GROUP OF COMPANIES
José de Achadinha
083 305 8254
MD OVERLAND LIQUOR GROUP
083 273 8775
COO OVERLAND LIQUOR GROUP
082 497 5222
MPUMALANGA, KZN & SWAZILAND
082 404 7403
PRETORIA & PARTS OF GAUTENG
082 457 9355
079 372 4292
Reino van der Westhuizen
084 419 7449
NORTHERN CAPE, FREE STATE & EASTERN CAPE
083 250 2989
060 431 9917
SOUTHERN & EASTERN CAPE
082 828 0368
OVERLAND LIQUORS DISTRIBUTION CENTER
Overland Liquors Franchise supplies our franchisees through our own Distribution Centre.
The DC is for the Liquor side of Business.
We stock all the Major Liquor brands in South Africa and also stock: